By Susan Sweeney CA
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Additional info for 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
Montreal International Airport’s site map. 2. Disney’s site map. TEAM LinG - Live, Informative, Non-cost and Genuine! 27 28 101 Ways To Promote Your Web Site Keep the design of your site consistent. Font types, headers, footers, navigational bars, buttons, bullets, colors, and so on, should be consistent throughout the site to maintain a polished, professional look. Graphics Notes Graphics that take too much time to download can cause visitors to leave your site before they get a chance to see it.
In fact, 85 percent of all people who use the Internet use search engines as their primary way to look for information. By using keywords relating to your company in appropriate places on your site, you can improve how search engines rank you. You want these chosen keywords in the keyword meta-tags as well as in each page’s description meta-tag. Some of the other places where you want to have these keywords are your domain name if possible, your page titles and page text, your Alt tags for graphics, and your page headers.
Your products, your business practices, and the like are not a priority for them on your site. A potential customer needs these things before giving you their first order. “Customer” is such a huge target market; it needs to be broken down into segments. Every business is different. If you were a hotel, for example, your customer target market might be broken down further into: • Business travelers • Vacation travelers • Family travelers • Meeting planners • Handicapped travelers • Tour operators • Groups.