Download 42 Rules for a Web Presence That Wins. Essential Business by Philippa Gamse PDF

By Philippa Gamse

This e-book used to be created for enterprise proprietors, executives and executives, institutions and nonprofit corporations who are looking to comprehend what it takes to create and maintain a profitable net presence. It offers a quick, yet thought-provoking learn that gives a 30,000ft "hawk-eye" viewpoint, in addition to drilling down into the various diversified issues for an efficient site and social media presence.

The forty two principles are in keeping with Philippa's 15plus years of consulting adventure and study into what works at a pragmatic point, and are illustrated with real-life rules and case reviews from her consumers, colleagues and over thirty contributing specialists.

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Extra resources for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success

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Your customers and prospects, Board members, employees (current and future), volunteers, bankers, insurers, investors, vendors and sponsors all look to your website and your social media presence for information, resources, and community. If they don’t find these things quickly, there are many other online venues for them to defect to. Web technology offers operational efficiencies for your business which go far beyond marketing your traditional products and services. These can include customer support on a 24/7 basis, human resource applications, sharing of internal documents and other materials with appropriate personnel and clients, project management, and sales of revenue-generating e-books and white papers.

Attorney and Sustainable Business Strategist “Philippa Gamse’s book offers associations useful, concrete information for creating successful websites. There are many ‘how-to’ books and articles on websites, but 42 Rules for a Web Presence That Wins is chock-full of valuable strategies that actually work for associations of all sizes. ” Sarah Brachman, Manager of Communications, Independent Educational Consultants Association “Philippa Gamse is a leading expert in helping companies fully leverage the web to grow their businesses.

This is because customers may need assistance at a time when the original person who talked to them is unavailable, so it’s crucial that any employee is equally empowered to help. Rob told me that the team will also pick up the phone to a customer if they sense a high level of frustration in an email. I asked how Zappos approaches weighing the high-tech/high-touch balance, and he said, “That’s the art of service—you have to look at each situation. If you call and listen to them, and they listen to you, then you can resolve things in a more positive way.

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