Download Are Your Lights On? (Consulting Secrets, Volume 6) by Gerald M. Weinberg, Don Gause PDF

By Gerald M. Weinberg, Don Gause

The fledgling challenge solver constantly rushes in with options prior to taking time to outline the matter being solved. Even skilled solvers, while subjected to social strain, yield to this call for for haste. once they do, many ideas are came upon, yet now not inevitably to the matter at hand.

Whether you're a amateur or a veteran, this strong little e-book will make you a greater challenge solver. an individual fascinated with product and platforms improvement will take pleasure in this sensible illustrated consultant, which used to be first released in 1982 and has given that turn into a cult classic.

Offering such insights as "A challenge is a distinction among issues as wanted and issues as perceived," and "In spite of appearances, humans seldom comprehend what they need until eventually you supply them what they ask for," authors Don Gause and Jerry Weinberg supply an pleasing examine how one can increase one's pondering strength. The booklet playfully instructs the reader first to spot the matter, moment to figure out the problem's proprietor, 3rd to spot the place the matter got here from, and fourth to figure out even if to resolve it.

Delightfully illustrated with fifty five line drawings by means of Sally Cox, the booklet conveys a message that may switch how you take into consideration tasks and difficulties.

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Extra info for Are Your Lights On? (Consulting Secrets, Volume 6)

Example text

To illustrate this point, I will discuss two methodologies in detail. A MESSY SITUATION Over the past few years, it’s been startling to observe leading brands, both established and new, make serious missteps in their product decisions. The consumer technology space offers numerous examples. Consider the emergence of mobile virtual network operators (MVNOs) in the mobile phone industry. Every quarter, we see new strategies—sports phones (Mobile ESPN), social networking phones (Helio), and teen-targeted phones (Amp’d Mobile and Boost).

This is actually quite informative when you really think about it, because the key words are plan, make, and something. ” This, too, is hard to define, but a general idea would involve a deep understanding that would help identify challenges and frame opportunities (in other words, plan) in order to create (make) new solutions (something). Generally this entails observational or ethnographic research, visualization of ideas, and rapid iteration of prototypes—all techniques very common to the design practitioner but relatively new to the business manager or executive.

Then make your decision and plan around the output. The conventional approach says that at this point, you plan for execution. Designers come in to design products (physical products, applications, Web sites, services, environments, and so forth), which are then passed into development. In parallel, branding, marketing, and distribution strategies are refined. Most designers prototype as an interim step. Prototyping, at low or high degrees of fidelity, has numerous benefits—key being that it may serve as a tool for user validation, which in turn often helps achieve buy-in within an organization and among other stakeholders.

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