By Sandeep Krishnamurthy
Modern study in E-Marketing brings the intrinsically inter-disciplinary paintings of e-marketing, via educational researchers from numerous fields, to 1 outlet. This publication fuels the cross-fertilization of principles and larger dissemination of key study techniques. Contributions from fields as various as advertising, administration, MIS, verbal exchange, laptop technological know-how and finance provide publicity to state of the art rules with large scope and overseas concentration.
Read or Download Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing) PDF
Best e-commerce books
The global flow of freight has emerged as probably the most serious and dynamic points of the shipping zone. The individuals to this examine study the present nation of world freight delivery, with an emphasis on Europe and North the USA and their extra-regional linkages. those unique contributions synthesize latest wisdom, spotlight new advancements, difficulties and attainable strategies, and underscore the necessity for extra learn.
The must-have advisor for someone contemplating coming into the interesting international of buying and selling from homeThe largest stumbling block for individuals trying to release their very own buying and selling companies from house is a failure to appreciate the complexities of the "back place of work" operations had to be profitable. Survival advisor for investors is right here to assist.
The advance of a eco-friendly and sustainable financial system keeps to develop in knowledge and recognition as a result of its promoting of a extra accomplished means of attaining monetary improvement via social and environmental potency. Sustainable applied sciences, guidelines, and Constraints within the eco-friendly financial system conscientiously investigates the advanced concerns which encompass the good selection of ideas, guidelines, and measures that come into play whilst selling this slightly new ideology.
Promote a hamburger. Run an airline. construct an internet site. regardless of how basic or complex what you are promoting is, there is something that determines if it is a good fortune or no longer: the client. THE PRACTITIONER'S consultant TO consumer adventure breaks down the essence of what it takes to fulfill a customer's wishes and exhibits you ways to use those ideas whereas operating in tech.
- Point and Figure Charting: The Essential Application for Forecasting and Tracking Market Prices
- Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue
- E-Commerce für klein- und mittelständische Unternehmen: Konkrete Schritte zum digitalen Erfolg
- The secure online business: e-commerce, IT functionality and business continuity
Extra resources for Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)
This site is located in the low information–low entertainment quadrant because of its perceived low relevance to the engineering student population. com provides entertainment information about movie reviews, release dates, concert listings, box office results, celebrity interviews, and cine awards. com provides entertainment information related to Hollywood as well as Bollywood (India’s movie industry) movies, television, and theater. In the movie section, it provides information related to awards, reviews, child snippets, features, nostalgia, news and stuff, download, now showing, profiles, star of the month, interviews, regional spice, and photo gallery.
The dot-com retail failures of 2000: Were there any winners? Journal of Academy of Marketing Science, 30(4). Mannell, R. , & Larson, R. (1988). Leisure states and ‘flow’ experiences: Testing perceived freedom and intrinsic motivation hypotheses. Journal of Leisure Research, 20(4), 289–304. , & Oliver, R. (1993). Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction. Journal of Consumer Research, 20, 451–466. Mathews, A. W. (2001, March 26).
All hypotheses, except Hypothesis 2(A), were supported at 95% level. Hypothesis 2(A) on the relationship between Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Evaluation of Web Sites on Information and Entertainment Properties 21 Table 3(A). 40) Table 3(B). 27) * Represents that the Web site is high in information properties and high in entertainment properties. Note: Cells with significant effects are shaded.