Download Contemporary Research In E-marketing ~ Volume 2 by Sandeep Krishnamurthy PDF

By Sandeep Krishnamurthy

Modern examine in E-Marketing, quantity 2 builds at the highbrow capital of quantity 1 via providing a compilation of inter-disciplinary chapters concerning e-marketing.

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5 billion, eBay Motors has become one of the most important online marketplaces. For several years, researchers have used eBay transactions as a mechanism for examining consumer behavior and economic relationships in Internet auctions. As automobiles have emerged as the leading product category on eBay, research focused specifically on eBay Motors is an important extension to this line of research. This study builds on past research by examining research questions using a sample of 126 eBay Motors exchanges along with benchmark pricing data from Kelley Blue Book.

While this lower revenue may be offset by reduced costs for dealers, along with Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. An Examination of Consumer Behavior on eBay Motors 45 quicker sales for both dealers and private owners, according to estimates by the Goldman Sachs Group, only “about 30% of auto listings on eBay close with a winning bid” (Wingfield & Lundegaard, 2003). Chip Perry, president of AutoTrader, notes that his company research shows that online used car sales “are inherently limited by the fact that consumers are reluctant to make purchases sight unseen” (Cuneo, 2003a).

Emerging factors in user evaluation of the World Wide Web. Information & Management, 38, 373–384. , & Camacho, A. (1995). Opportunities for involvement research: A scale development approach. Journal of Advertising, 24(3), 69–75. , & Zeisser, M. (2000). Building digital brands. The McKinsey Quarterly, 2, 43–51. , & Bagozzi, R. P. (2001). Consumer behavior in digital environments. In J. Wind & V. ), Digital marketing: Global strategies from world’s leading experts. New York: John Wiley & Sons. Eighmey, J.

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